I was asked this question on this forum. Here's my answer:
Skeptics are skeptical about everything :p
Seriously, I need to look at what I have written more closely to see if I am causing confusion somewhere. What I was trying to communicate is that I am a big fan of service management (it is "real"); I even think ITIL is entirely appropriate where there is a business driver for it; in fact I regard ITIL as gold-standard best practice for ITSM. Well, let me call it "gold standard generally accepted practice". We'll discuss "best" soon.