This book is about how to run services, in any organisation, in any industry. It describes the basics, the core stuff, in realistic pragmatic terms. And it is pragmatically brief - we kept it to 50 paperback pages.
Treat the managers of organisations with a little respect when they choose to set their customer service levels where they do. It's a bit patronising to assume they are fools and you know more about customer service than they do. If they fail in their business strategy because of poor customer service, THEN you can dance around saying "I told you so". I don't see Comcast or Microsoft going broke because of their customer service.
Google today announced new subscription pricing for their popular Gmail service, in the face of falling advertising revenues and a massive capital shortfall resulting from their investments in robotics, drones, and driverless cars.
I'm fed up to here with folk shooting the message. ITIL works. It's good (not necessarily great but it is good. It will do, it's fit for purpose.) Most of the backlash against ITIL is because of the idiots running around with some strange ideas about ITIL.