Incorrect placement of "Market Space"
P 70. The concept of a 'market space' is introduced as part of the 'Develop the Offerings' conversation. The definition of market spaces (the term market segment is more commonly used by the marketing professional) is a fundamental stage of the what Service Strategy previously describes in this section as the 'Define the Market' activity. market segments are identified, target markets defined, and opportunities sized. products are positioned based upon differentiation. The service strategy book seems to be trying to rewrite Marketing 101 concepts.... for more information see Marketing Management by Philip Kotler