McKinsey on IT Strategy; a combination of insight and gibberish

Most analysts produce a combination of insight and gibberish, none more so than McKinsey.

A recent pronouncement from them had this to say

CIOs must be more attuned to the way technology is being applied throughout their industry and related markets if their companies are to use innovation to create a competitive edge. In addition, IT executives should take advantage of their vendors’ investment in innovation, looking for early opportunities to add more value by incorporating innovative products and services into their strategies faster and better than competitors do.

This shift to the next level of IT strategy will require changes in management and budget priorities, as well as multiyear planning,

...which I thought was quite good. It certainly highlights the importance of ITIL V3's Service Strategy book.

But what is it about analysts' inability to understand basic statistics?
"only 34 percent say that they are more effective at introducing new technologies than their competitors are" is like saying "only 34% are tall". Well, duh! It's a bit sad when supposed business gurus can't grasp the concept of a bell curve.

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