email is not communication
Radical concept: to roll out new processes you need to talk to people. Firing emails at them does not count.
Janet Kuhn in a recent DITY Weekly Reader made a point that I wholeheartedly concur with:
The word ‘communicate’ stems from the verb ‘commune,’ an interchange of ideas or sentiments. Too often in our electronically charged world, we have forgotten the interchange part and rely solely on outgoing messaging to impart information. That is not communication; at best, it is a broadcast message to a community of interest.
Amen. I make this point regularly with clients. Sending out an email blast saying "Ta daaah! Here is the new process" is not communicating, let alone socialising it.
People won't read it. Even if they do, they won't absorb it. And even if a few of the more obsessive (or idle) actually do study it, they won't embrace it.
It takes more work to implement a process - to effect cultural change - than it does to design and create the process.
This is exactly analogous to software vendors who are "box-droppers". Just installing the software is a very small part of the total effort to get it working effectively in an organisation.
And just as you are wasting your investment in the software if you don't implement it properly - you are not getting the full ROI - so too with process. Publishing a form or printing a binder full of procedures or emailing out PDFs and links does not constitute "implementing" a process.
People used to talk once. And listen. Revive these lost arts to drive cultural change.