This book is about how to run services, in any organisation, in any industry. It describes the basics, the core stuff, in realistic pragmatic terms. And it is pragmatically brief - we kept it to 50 paperback pages.
I learned a new (for me) buzzword recently when a journalist asked me about "Service Assurance". Sounds like a new spin on an old idea: the single view of a service. This is yet another techno-geek wet dream.