There is a term I have been using lately that I'd like to define - and claim :) Real IT. "RealIT" (reality, get it?) is the application of information and its technology to the functioning of an organisation. I.e. never mind the businesses that sell shiny tech things or that manage other peoples information, or all the other specialist tech businesses we are so captivated and distracted by. Real IT is about using IT to execute an organisation's mission.